Commercial & brand alignment
We start with your margins, sales cycle, positioning and target customers, then design an affiliate strategy that fits — not one that fights your sales team, pricing policies or long-term brand equity.
Affiliate Channel Strategy & Positioning
Give Your Affiliate Channel
Give Your Affiliate Channel
a Clear Role & Narrative
Affiliates can be one of your most efficient growth levers — or a noisy, unprofitable channel. We help you define why the channel exists, which partners you want, how you show up in market and how affiliates work alongside your other acquisition efforts.
Why Partner with BAKSORBIT for Affiliate Channel Strategy?
We look at your affiliate channel as part of a bigger system — brand, pricing, paid media and lifecycle. The result is a strategy that attracts the right partners, protects your margins and supports long-term customer value, not just short-term clicks and coupons.
+25–50%
Increase in incremental
revenue share from affiliates
revenue share from affiliates
−30%
Average drop in
channel conflict issues
channel conflict issues
Clearer
Partner mix, messaging
and unit economics
and unit economics
Partner-first, not platform-first
Networks and platforms are tools, not strategies. We focus on the partner types that can really move your funnel — content creators, communities, B2B partners, deal sites and more — then decide which platforms best support that mix.
From slideware to executable playbooks
Your output isn’t a vague vision. You get concrete plays: who to recruit, what to offer them, how to position your program and what campaigns to run in the first 90–180 days.
Our Affiliate Channel Strategy Framework
A structured process to define your affiliate channel’s role, partner mix, offers and messaging — and turn that into an actionable plan your team and partners can follow.
01. Diagnose Your Current Mix
We review your acquisition channels, funnels, economics and existing affiliate activity (if any) to understand where the channel can genuinely add incremental value — not just discount existing demand.
02. Define Partners, Positioning & Plays
We clarify your ideal partner profiles, map their audiences and journeys, craft your program narrative and outline offer and incentive structures that make sense for both you and your partners.
03. Build the Roadmap & Guardrails
We turn the strategy into a phased roadmap — recruitment priorities, campaign ideas, enablement assets and governance rules — so you can execute with confidence and measure impact from day one.
Make Affiliate Strategy
a Core Growth Lever
When affiliates are treated as “just another channel,” they usually end up chasing last-click conversions and discounts. A clear strategy turns them into true partners — storytellers, educators and trusted recommenders who amplify your best offers to the right people at the right time.
Talk About Your Channel →
Affiliate Channel Strategy & Positioning
BAKSORBIT’s Affiliate Channel Strategy & Positioning service gives you clarity on what the channel is for, who it’s for and how it should operate — so every recruitment email, campaign and commission decision has a north star.
Channel Role & Objectives
Defining how affiliates contribute to your funnel — new customer acquisition, reactivation, AOV growth or category expansion — and setting clear KPIs and success metrics for the channel.
Partner ICP & Segmentation
Mapping the partner types, content formats and audiences that are most valuable, then segmenting them into tiers so you can focus energy where it has the biggest impact.
Positioning & Program Narrative
Crafting a compelling “why partner with us” story, including benefits, audience fit and proof points, so your outreach, landing pages and partner conversations feel cohesive and persuasive.
Offers, Promotions & Incentives
Designing offer frameworks, discount rules, bonuses and evergreen vs. campaign plays that respect your margins while giving partners real reasons to promote you consistently.
Channel Integration & Guardrails
Clarifying how affiliates interact with paid search, social, email and direct sales — including rules for bidding, attribution and messaging — to minimize channel conflict.
90-Day Execution Roadmap
Turning strategy into action with a prioritized plan for recruitment, partner enablement, test campaigns and KPI tracking so your team knows exactly what to do next.
Strategic Impact You Can See in Revenue & Relationships
When your affiliate channel has a clear strategy, partners know where they fit, your team knows what to say “yes” or “no” to, and your dashboards start to reflect healthier, more incremental growth.
Lifestyle Brand
Shifting from discount-driven to story-driven
- +38% increase in average order value
- −42% reliance on deep discount codes
- +55% more content-led partner traffic
A refreshed channel strategy prioritized creators and communities over coupon sites, with new offer rules and narratives that supported brand elevation and healthier margins.
SaaS Product
Aligning partner mix with ideal customers
- +47% uplift in LTV from affiliate-sourced users
- −25% reduction in churn from affiliate cohorts
- +2x more revenue from strategic partners
Repositioning the program toward niche B2B partners and educators — plus a new incentive structure — shifted volume away from low-intent traffic and toward customers who stayed and expanded.
Marketplace
Reducing channel conflict with paid search
- −60% drop in bidding conflicts
- +35% improvement in blended CAC
- +30% increase in affiliate-driven net new users
Clear positioning, channel rules and partner education helped affiliates focus on upper- and mid-funnel influence while paid search owned branded conversion queries.
Give Your Affiliate Program
the Strategy It Deserves
If your affiliate efforts feel reactive — random partners, ad hoc campaigns, unclear rules — you don’t have a strategy problem, you have a missing strategy. We’ll help you define a clear direction so every new partner and promotion moves you closer to your goals.
Frequently Asked
Affiliate Strategy Questions
Unsure how affiliates should fit into your growth mix, or worried about discounting and channel conflict? These answers cover the fundamentals — and we’re happy to dig into what’s unique about your market and model.
Strategy sets the direction: why the channel exists, which partners you
want, what success looks like and how the channel interacts with the rest
of your marketing. Day-to-day management executes within that direction —
recruiting partners, launching campaigns, handling approvals and optimizing
performance.
It’s never too late. In fact, existing data and partner feedback often make
strategy work easier. We use your current results to see where the channel
is off-track, then adjust partner mix, incentives and messaging to better
match your goals and best-performing cohorts.
Affiliates often touch your most sensitive levers: price and perceived
value. A solid strategy defines how discounts should be used (if at all),
which partners can use them, and how to protect your brand and full-price
channels from constant undercutting.
In the short term, strategy work does require some input from your team.
But in the medium term, it usually reduces workload and decision fatigue by
giving you clear criteria for which partners, campaigns and requests to
prioritize — and which to decline.
Yes. Many clients ask us to stay on to support recruitment, program
optimizations and campaign planning once the strategy is in place. However,
the strategy deliverables are built so your internal team or another
partner can execute them if that’s your preference.
The first step is a short conversation about your business model, current
affiliate activity (if any), and your growth objectives. From there, we
outline a tailored strategy engagement, confirm data access and timelines,
and then move into diagnosis and strategy design.