Recent products and platforms
we’ve helped bring to life.

SaaS · Analytics Web App

Stage: Post-MVP scale Region: Product-led team

Case Study · Product & Data

SaaS Analytics Platform

One place for product, design and leadership to track what truly matters.

We embedded with the team to clarify the roadmap, redesign the data model and ship a focused first version in four months — centred on core product metrics, not vanity graphs.

Time to launch: 4 months Team: Product · UX · Eng Outcome: Shared live metric view

• Helped prioritise a lean feature set for the first public release.
• Designed dashboards around real stakeholders and weekly rituals.
• Set foundations for role-based access and future enterprise needs.

Scope: Product strategy · UX/UI · Full-stack development

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E-Commerce Conversion Lift

Store type: Multi-category Focus: Discovery & checkout

Case Study · Storefront

Multi-Category Store Revamp

From slow catalogue browsing to fast, guided shopping flows.

We restructured navigation, refreshed the UI and simplified checkout so shoppers can find products faster and complete orders with fewer blockers.

Checkout conversion: +24% Key page load: < 2 seconds

• Re-mapped categories around how customers actually shop.
• Introduced modern filters, search and recommendation sections.
• Reduced checkout to the essential steps, optimised for mobile.

Scope: IA · UX/UI · Front-end integration

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Early Stage Launch

Client: Solo founder Goal: Validate demand

Case Study · Launch

Founder Launch Site

A sharp narrative and sign-up flow for a new SaaS idea.

We helped the founder move from rough notes to a live marketing page that explains the product, shows credibility and captures leads into their existing tools.

Timeline: 3 weeks concept to launch Sign-ups: 2.3× initial target

• Clarified positioning and core value proposition in a workshop.
• Built a modular page that can grow into a full site later.
• Wired analytics so every visit and sign-up can be measured.

Scope: Strategy · Copy · Design · Build

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Fintech B2B Dashboard

Users: Finance & ops teams Focus: Clarity & exceptions

Case Study · Fintech

B2B Payments Dashboard

Complex flows simplified into a single, confident view.

We moved from dense tables to role-based dashboards that highlight what needs attention, cut support noise and make reconciliation simpler.

Support tickets: −35% Satisfaction: 4.6 / 5

• Designed separate views for finance, operations and support teams.
• Introduced status timelines for every payment and exception.
• Aligned flows with existing processes so adoption was smooth.

Scope: UX strategy · UI · Web app build

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Mobile CX Upgrade

Channel: iOS & Android Goal: Everyday usability

Case Study · Mobile

Mobile Banking Companion

Everyday money tasks, tuned for clarity and trust.

We simplified core flows – balances, transfers, bill payments – and introduced a design system that mirrors the bank’s web experience.

Rating uplift: +1.1★ Design: Shared web/mobile system

• Reduced steps and friction in the most-used journeys.
• Aligned visual language with existing brand and web portal.
• Reworked microcopy based on support and research insights.

Scope: UX audit · UI redesign · Handover

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Growth Experimentation

Model: Subscription Focus: Funnel & paywall

Case Study · Growth

Subscription Growth Programme

From random tests to a disciplined CRO engine.

We mapped the funnel, defined a test backlog and created a shared experimentation rhythm across product, marketing and data.

Cadence: Weekly experiments Focus: Activation & retention

• Defined clear metrics for each stage of the subscription funnel.
• Prioritised tests by estimated impact vs. effort.
• Set up dashboards so wins and learnings are visible to everyone.

Scope: Analytics · CRO · Product advisory

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Corporate Website Refresh

Client: Services brand Goal: Better leads

Case Study · Web

Services Brand Website

From “online brochure” to focused lead engine.

We clarified messaging, rebuilt the IA and tuned forms so visitors know what the company does and how to start working together.

Result: More qualified enquiries

• Navigation reworked around buyer questions, not departments.
• Service pages written with outcomes and proof, not just features.
• Contact flows adjusted for fewer but more relevant leads.

Scope: IA · UX/UI · Front-end

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Internal Tools Ops Suite

Teams: Support & ops Focus: Single customer view

Case Study · Internal

Ops & Support Tooling Suite

One workspace instead of three disconnected systems.

We designed internal tools that pull CRM, tickets and billing into one place so teams can resolve issues faster and with full context.

Impact: Fewer context switches

• Unified view of customer, billing and history.
• Small automations for the most frequent support flows.
• Permissions aligned with existing roles and compliance.

Scope: Product design · Web app build

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Marketplace Buyer & Seller

Sides: Buyer & vendor Focus: Repeat orders

Case Study · Marketplace

Niche B2B Marketplace

One experience that works for both sides of the deal.

We built flows where buyers can compare structured offers and vendors can manage ongoing orders without long email threads.

Design: Dual onboarding

• Separated onboarding paths for buyers and vendors.
• Listing templates tuned for comparison and filtering.
• Messaging and order tracking built into the product.

Scope: UX flows · UI · Front-end

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Content SEO Platform

Team: Editorial & SEO Focus: Speed & structure

Case Study · Content

Editorial Content Platform

Publishing speed and search performance in one system.

We built a platform where editors can create, optimise and update articles quickly without sacrificing performance or UX.

Foundation: SEO-ready structure

• Flexible blocks instead of rigid post templates.
• Technical SEO best practices baked into the theme.
• Reports showing which topics and formats perform best.

Scope: UX/UI · Front-end · CMS setup

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Services Booking

Channel: Web Focus: Self-serve bookings

Case Study · Services

Service Booking Platform

From manual calls and WhatsApp to structured online bookings.

We moved a services business onto an online booking flow with clear slots, automatic confirmations and a simple admin calendar.

Key win: Fewer no-shows

• Customers see availability and book in a few steps.
• SMS/email confirmations and reminders built-in.
• Admin tools for schedules, staff and capacity.

Scope: UX/UI · Web app · Integrations

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Analytics Ops Hub

Audience: Leadership & leads Focus: Weekly visibility

Case Study · Analytics

Operations Reporting Hub

The essentials in one view, with room to drill down.

We consolidated multiple reports into a curated hub that surfaces the right metrics for leaders and gives teams more detailed paths behind them.

View: Live dashboards + weekly snapshot

• Card-based overview instead of long spreadsheets.
• Drill-downs for each key metric and trend.
• Weekly summary email generated from dashboard data.

Scope: Product thinking · UX · Front-end

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SaaS Onboarding

Focus: Time-to-value Users: New accounts

Case Study · Onboarding

Guided Product Onboarding

Helping new users reach the “aha” moment faster.

We reworked onboarding into guided checklists and in-app education, reducing the time it takes for new users to see real value from the product.

Focus: Activation and first success

• Different flows for key use cases, not one generic path.
• Interactive steps instead of static help pages.
• Tracking where users stall to inform new experiments.

Scope: UX flows · UI · Experimentation

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Membership Member Portal

Users: Members Focus: Self-service & support

Case Study · Portal

Member Portal Experience

Benefits, billing and help in one clear space.

We redesigned a member portal so people can see their benefits, manage details and get support without hunting through menus.

Outcome: Fewer “how do I…” tickets

• Dashboard focused on the top member actions.
• Plain language flows replacing internal jargon.
• Support options visible before frustration builds.

Scope: UX/UI · Web app

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Web Multi-Brand System

Sites: Multiple brands Focus: Shared system

Case Study · System

Multi-Brand Website System

One design system powering several brand sites.

We created a shared component and layout system so marketing teams can move fast across markets without fragmenting the tech stack.

Key win: Central updates, local control

• Shared tokens and components across all brand sites.
• Configurable layouts for markets and campaigns.
• Consistent experience for users, less maintenance for teams.

Scope: Design system · Front-end architecture

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