Strategy-First Implementation
We start with your funnel, products and KPIs — then design events, conversions and parameters that match how your business actually works.
Analytics, GA4 & Tag Manager
Measure What Matters
Measure What Matters
with GA4 & GTM
Done Properly
Guesswork kills growth. We configure Google Analytics 4, Google Tag Manager and conversion tracking so you get clean, reliable data on how people find you, what they do on your site and which campaigns actually make you money.
Why BAKSORBIT for GA4 & Tag Manager Setups?
Most analytics accounts are full of spam, double-counted sessions and broken goals. We fix the foundations — events, conversions, data layers and GTM — so your reporting finally reflects reality and supports smarter decisions.
100%
Custom tracking
built around your goals
built around your goals
Zero
Random events,
only meaningful metrics
only meaningful metrics
Full-Funnel
From first visit to
closed revenue
closed revenue
Clean, Trustworthy Data
From filters and cross-domain tracking to UTMs and consent, we configure GA4 and GTM to minimize noise and maximize accuracy.
Actionable Dashboards
We don’t just install tags — we build reports and explorations that help your team quickly answer questions like “What’s working?” and “Where do we fix first?”.
Our Analytics & Tracking Framework
A structured process to go from messy, incomplete tracking to a reliable measurement system that powers smarter marketing and product decisions.
01. Audit & Measurement Plan
We review your current GA4 and GTM setup (or lack of one), map your funnels and define a measurement plan: events, conversions, audiences and key reports.
02. Implementation & Tag Setup
We configure GA4 properties, data streams, GTM containers, triggers and tags — including enhanced measurement, custom events and marketing pixels.
03. Validation, Reporting & Handover
We test everything, build essential reports and dashboards, and train your team so they know exactly where to find the numbers that matter.
From “We Think” to
“We Know” with Data
Whether you’re running SEO, ads, email or CRO experiments, you need analytics you can trust. With our GA4 and Tag Manager setups, you’ll clearly see which pages, campaigns and channels move the needle — and which ones waste your budget.
Fix My Tracking →
Analytics, GA4 & Tag Manager Services
Implementation, cleanup and optimization services designed to give you a single source of truth for your website and marketing performance.
GA4 Property Setup & Cleanup
New GA4 properties, data streams and basic configuration — or a full cleanup of existing setups, including filters, referrals and event structure.
Google Tag Manager Implementation
GTM container setup, trigger logic, tag naming standards and version control so your tracking is organized and scalable.
Event & Conversion Tracking
Custom events for forms, clicks, scrolls, video views, sign-ups, purchases and more — mapped to GA4 conversions and marketing pixels.
Ecommerce & Lead Tracking
Enhanced ecommerce, product interactions, cart behavior and lead funnels, including multi-step forms and quote requests.
Cross-Domain & Multi-Channel
Cross-domain tracking, UTMs and source/medium hygiene so you can correctly attribute revenue across SEO, ads, email, social and affiliates.
Dashboards, Reports & Training
Custom GA4 explorations, Looker Studio dashboards and team training so stakeholders can self-serve the insights they need.
Analytics Wins for Real Businesses
When your tracking is accurate, every channel improves — because you finally know what to scale and what to stop.
B2B SaaS
From Guessing to Precision
- +32% more demo-attributed revenue after cleanup
- -40% wasted ad spend identified
- 5 core dashboards for product & marketing
GA4 and GTM reimplementation revealed which campaigns and features really drove sign-ups and upgrades.
E-Commerce
Full-Funnel Ecommerce Tracking
- +21% conversion lift after CRO changes informed by GA4
- +33% increase in tracked revenue accuracy
- 3x better view of product performance
Detailed funnel tracking showed exactly where customers were dropping off and which products needed better positioning.
Local & Services
Lead Tracking That Sales Trusts
- 100% of form and call leads tracked
- +48% improvement in cost-per-qualified-lead
- Single source of truth for marketing & sales
GA4, GTM and CRM integration made it clear which channels generated the highest-value inquiries.
Ready to Turn Analytics
into a Competitive Edge?
If you’re tired of confusing numbers or “data” nobody trusts, it’s time to fix the foundations. We’ll set up GA4, Tag Manager and conversion tracking so every decision you make is backed by solid analytics.
Frequently Asked
Analytics & Tracking Questions
Here are answers to the most common questions we get from teams looking to upgrade their analytics from “basic” to “decision-ready”.
Most “default” GA4 setups miss key events, have broken attribution or mix up traffic
sources. We audit your existing configuration and either clean it up or rebuild
it to match your real funnel and KPIs.
We regularly integrate GA4 and GTM with Google Ads, Meta Ads, LinkedIn Ads,
Looker Studio, CRM tools and ecommerce platforms like Shopify, WooCommerce and more.
We can also adapt to your existing stack.
Simple setups can be completed quickly, while complex, multi-site or ecommerce
implementations take longer. During the audit phase, we’ll outline timelines and
priority milestones so you know what to expect.
Yes. We can include walkthrough sessions and documentation so marketing, product and
leadership teams know how to read the data, use dashboards and answer their own
questions without constantly relying on an analyst.