Economics-first, not guesswork
We start from your margins, LTV, churn and payback targets. Every commission recommendation is tied back to real numbers, so your finance team can see how proposed payouts impact profitability at different scales.
Commission & Incentive Model Design
Design Affiliate Payouts That
Design Affiliate Payouts That
Partners Love & Finance Trusts
Great affiliates deserve great incentives — but you also need clean CAC, payback and margin. We help you design commission and bonus structures that motivate the right behaviors while keeping your unit economics under control.
Why Partner with BAKSORBIT for Commission & Incentive Design?
Commission tables aren’t just numbers — they’re your growth strategy expressed in percentages. We combine performance marketing, analytics and finance to build models that keep partners engaged and your P&L healthy.
+15–35%
Improvement in
affiliate-driven payback
affiliate-driven payback
−20–40%
Reduction in
overpayment risk
overpayment risk
Clearer
Rules, tiers & bonuses
for every partner type
for every partner type
Built for real partner behavior
Flat commissions rarely fit every partner. We segment by partner type and role in the funnel, then design incentives that reward the right behavior — from top-of-funnel content to high-intent conversion partners.
Simple enough to run, clear enough to sell
A model only works if your team can manage it and partners can understand it. We keep structures as simple as possible while still giving you levers to reward performance, loyalty and strategic value.
Our Commission & Incentive Design Framework
A structured process to move from “we think these rates are fine” to a tested commission model that scales with your partners and your business.
01. Discover Goals, Economics & Constraints
We review your product mix, margins, LTV, CAC targets, current commissions and existing partner performance to understand what “good” looks like for your affiliate channel financially.
02. Model Scenarios & Partner Segments
We build and stress-test different commission structures, tiers and bonuses across partner types and performance levels, showing how each scenario affects profitability and partner upside.
03. Finalize Structure, Playbooks & Rollout
We recommend a final model, document partner-facing explanations and internal rules, and outline a rollout and review cadence so you can adjust as data and the market evolve.
Turn Incentives into a
Real Growth Lever
The right commission model makes your best partners feel seen, supported and excited to grow with you — while filtering out low-value activity. We help you move beyond “standard rates” to a structure that matches your goals, your brand and your numbers.
Talk Commissions with Us →
Commission & Incentive Model Design
BAKSORBIT’s Commission & Incentive Model Design service breaks your affiliate economics into clear components — base rates, tiers, bonuses and rules — so you know exactly how and why you’re paying partners.
Economics & Targets Analysis
Reviewing margins, LTV, CAC, payback windows and current commission spend to define the financial boundaries your affiliate model must respect.
Base Commission Framework
Setting clear baseline commission rates by product, category or goal, with logic that’s easy to explain internally and externally.
Tiers, Bonuses & Overrides
Designing performance tiers, step-up bonuses, launch incentives and strategic overrides that reward volume, quality and long-term partnership — not just quick wins.
Partner Segment-Specific Incentives
Tailoring incentives for different partner types — content, communities, influencers, B2B, coupon — based on their role in the user journey and the value they bring.
Coupon, Promo & Attribution Rules
Defining how discount codes, last-click rules, assisted conversions and cross-channel interactions impact payout, so you avoid constant disputes and overpayment.
Review Cadence & Reporting
Establishing the KPIs, dashboards and review schedule you’ll use to monitor commission performance and adjust as your product, pricing or partner mix changes.
Incentive Structures You Can Scale Without Second Guessing
When your commission and incentive model is aligned with your economics and partner mix, you stop negotiating every rate from scratch and start scaling a clear, consistent framework.
DTC Brand
Fixing over-generous legacy commissions
- −28% reduction in average commission cost
- +19% improvement in gross margin on affiliate sales
- 0 loss of top partners after rollout
By modeling a new tiered structure and adding launch bonuses, the brand reduced baseline rates while still giving top partners attractive upside.
SaaS Product
Rewarding revenue, not just signups
- +40% increase in revenue per affiliate
- +32% improvement in payback on affiliate cohorts
- −22% drop in low-intent trial volumes
Moving from trial-based payouts to revenue and retention-based incentives shifted partner focus to higher-intent audiences and better onboarding.
Marketplace
Aligning incentives across regions & categories
- +27% growth in net new customers from affiliates
- −35% variance in commission rates across similar partners
- +18% improvement in blended take rate
A unified commission framework with category and region bands made payouts more predictable for partners and easier to manage for the internal team.
Turn Your Affiliate Payouts
into a Strategic Advantage
If your commission table feels like a patchwork of exceptions and guesses, it’s time to step back and redesign. We’ll help you build a clear, defensible incentive model that can support the next stage of your affiliate growth.
Frequently Asked
Commission & Incentive Questions
Not sure if your current commission rates make sense, or how to introduce a new structure without losing your best partners? These answers cover the basics — and we’re happy to run through scenarios for your specific program.
We look at affiliate cohorts the same way you’d look at any other channel:
CAC, payback, LTV and margin. If affiliate deals consistently miss your
targets — or outperform them — your current rates and incentives are a key
lever. Our work makes that picture clear, then suggests concrete changes.
Change always needs careful communication, but it doesn’t have to damage
relationships. We help you design transitions, grandfathering rules and
upside opportunities so key partners feel considered, not punished — even
when baseline rates shift.
Yes. We work across revenue share, CPA, CPL, hybrid and flat-fee plus bonus
structures. The right model depends on your product, sales cycle, cash
flow and what’s standard in your category for high-quality partners.
Complexity is only worth it if it drives better behavior and still feels
understandable. We aim for “as simple as possible, as detailed as
necessary” — enough levers to reward performance and strategic value, but
not so many that partners or your team get lost.
Most brands benefit from a light review every 6–12 months, and a deeper
look when there are major changes to pricing, product mix or market
conditions. We’ll recommend a cadence and the metrics to watch so updates
are proactive, not reactive.
Yes. We can support internal alignment, partner communication, FAQs and
rollout plans, plus help you update networks or platforms to reflect the
new structure. Or, if you prefer, we can simply equip your team with the
messaging and documentation to run the transition yourselves.