What is ecommerce SEO and why is it important?

Ecommerce SEO is the process of improving an online store so its category, product and informational pages rank higher in search engines. It focuses on driving qualified traffic that is ready to buy, rather than just increasing visits. Done well, ecommerce SEO grows non-brand traffic, improves conversion rates and reduces your dependence on paid ads.

Which ecommerce platforms do you work with?

We work with major ecommerce platforms, including Shopify, WooCommerce, Magento, custom builds and headless architectures. Instead of forcing one stack, we adapt our ecommerce SEO strategy to your current platform, dev resources and roadmap.

How long does ecommerce SEO take to show results?

You can often see early movement in 6–10 weeks as technical issues are fixed and key pages are optimized. Stronger revenue-impacting results typically build over 3–6 months as more categories, products and content are improved and search engines recrawl and re-rank your site.

Will ecommerce SEO help reduce my ad spend?

Yes, over time. Our goal is not to replace performance marketing entirely, but to grow a predictable stream of profitable organic traffic. As more sales come from non-brand search, you can choose to reduce ad spend, reallocate it to new customer acquisition, or use SEO and paid together for scale.

Do you optimize both product and category pages?

Absolutely. Category pages often capture broader, high-intent searches, while product pages convert visitors into buyers. We optimize both types of templates, plus filters, internal search and supporting content so the whole shopping journey performs better in search and for users.

What does working with BAKSORBIT on ecommerce SEO look like?

We start with an ecommerce-focused SEO audit that covers technical health, architecture, collections, products, filters and content. Then we build a prioritized roadmap and work alongside your team to implement changes, track their impact on traffic, revenue and margins, and keep refining as your catalog and seasons change.

Ecommerce SEO Services

Turn Organic Traffic
into Predictable Ecommerce Revenue

Your store doesn’t just need more visitors — it needs more buyers. We design and execute ecommerce SEO strategies that make your categories, products and on-site experience discoverable, compelling and obsessively focused on revenue.

Get an Ecommerce SEO Audit Explore Ecommerce Services

Ecommerce SEO illustration with product listings and revenue growth charts

Why Partner with BAKSORBIT for Ecommerce SEO?

Ecommerce SEO is part art, part systems thinking. We combine category strategy, product merchandising, technical excellence and CRO so your store can win in search and on the checkout page at the same time.

+120% Average growth in
non-brand organic clicks

2.1× Typical lift in
organic conversion rate

Lower Reliance on ads as
organic revenue scales

Revenue-first strategy

We start with your margins, hero products and buyer journeys, then shape ecommerce SEO around what actually drives profitable sales, not just traffic for vanity keywords.

Full-funnel ecommerce expertise

Our team understands how collections, product detail pages, search filters, faceted navigation and internal search work together — and how to tune each of them to perform in organic search.

Clear prioritization for dev & ops

We translate ecommerce SEO ideas into practical roadmaps, with changes grouped by impact and effort, so your dev, content and merchandising teams know exactly what to ship next.

Our Ecommerce SEO Growth Framework

A structured system that grows qualified sessions, increases add-to-carts and improves checkout completion — all from the same channel: organic search.

01. Understand Demand & Architecture

We map how people search for your products, analyze your current collections, filters and internal search, then design a structure that captures demand and makes discovery easier.

02. Optimize Templates & UX

We optimize category and product templates, metadata, content, schema, speed and internal links so shoppers get a faster, clearer path from search to checkout.

03. Measure, Scale & Test

We track organic revenue, AOV and conversion rates, then keep iterating: testing new landing pages, content and UX improvements to compound organic growth.

Make Ecommerce SEO
Your Best Sales Channel

Paid traffic is powerful, but it’s expensive and volatile. Ecommerce SEO gives your store a compounding advantage: evergreen visibility for the categories and products that matter most. We help you structure your catalog, optimize key templates, fix technical friction and tell better product stories so organic visitors are more likely to buy — and keep coming back.

Talk About Your Store →

Team planning ecommerce SEO strategy for an online store

Ecommerce Search Engine Optimization (Ecommerce SEO)

BAKSORBIT’s ecommerce SEO services are built specifically for online stores. We focus on the core levers that move revenue: category strategy, product visibility, technical performance and conversion-focused UX across your entire catalog.

Category & Collection SEO

Structuring and optimizing category and collection pages to capture broad, high-intent searches and guide shoppers quickly to the right products.

Product Page Optimization

Enhancing product titles, descriptions, imagery, reviews, schema and internal links so your product pages rank better and convert more visitors into buyers.

Faceted Navigation & Filters

Designing filter and faceted navigation rules that prevent index bloat while allowing high-value filtered pages to capture long-tail, purchase-ready searches.

Content & Buying Guides

Creating comparison pages, guides and blog content that answer pre-purchase questions, support categories and help shoppers feel confident in choosing you.

Technical & International SEO

Fixing crawl, indexation and speed issues, plus handling multi-store, language, currency and market setups without cannibalizing your own search visibility.

Analytics & Conversion Insights

Connecting ecommerce SEO to analytics so you can see which pages and queries drive revenue, then using those insights to prioritize future tests and content.

Ecommerce SEO Results You Can Measure in Revenue

Real ecommerce SEO results show up in your dashboards: more customers, better conversion rates and higher revenue — not just higher impressions. Here’s what stores see when we connect SEO to merchandising and UX.

Fashion Ecommerce

Scaling non-brand visibility and sales

+165% non-brand organic revenue YoY
+92% clicks to category pages
+38% organic conversion rate uplift

Category re-architecture, improved internal linking and upgraded product content turned casual browsers into high-value customers.

Electronics Store

Winning competitive product searches

+140% organic traffic to PDPs
−25% checkout abandonment from SEO sessions
+31% revenue per organic visitor

Product page SEO, richer content, reviews integration and UX tweaks created a smoother path from search term to “order confirmed”.

Health & Wellness

Evergreen growth with helpful content

+190% organic sessions from guides
+68% assisted conversions from content
+22% higher AOV for SEO-driven orders

Buying guides and comparison content supported core categories and helped customers feel confident upgrading to higher-value products.

Grow Your Store with
Search That Actually Sells

If organic traffic isn’t a meaningful revenue driver yet, your store is running below its potential. We’ll help you fix the gaps, prioritize the right pages and build an ecommerce SEO strategy that compounds month after month — without guessing.

Request an Ecommerce SEO Plan → Hire Our Ecommerce SEO Team →

Ecommerce dashboards showing growth in organic revenue and orders

Frequently Asked
Ecommerce SEO Questions

Wondering how ecommerce SEO fits into your growth mix, or how it differs from what you’re already doing? These answers walk through the essentials — and if you need specific recommendations for your store, we’re just a message away.

Ecommerce SEO deals with large catalogs, filters, variants, stock changes and user-generated content like reviews. It requires careful handling of category structures, faceted navigation, product data and on-site search. Traditional SEO principles still apply — but they must be adapted to the realities of an online store.

Yes. To do ecommerce SEO properly, we usually need access to your store backend (or a staging environment), analytics, Search Console and key marketing reports. This lets us understand real buyer behavior and connect SEO changes directly to revenue outcomes.

Absolutely. We often collaborate with in-house marketing, development, merchandising and performance teams. We can act as your dedicated ecommerce SEO partner or integrate into an existing agency mix, focusing on the SEO pieces that need specialist attention.

Many ecommerce brands deal with rotating inventory, seasonal lines and limited drops. We design your ecommerce SEO architecture so core categories and evergreen themes carry most of the weight, while product-level SEO supports what’s in stock today without creating a mess when items change.

We report on organic sessions, rankings for strategic terms and, most importantly, ecommerce metrics: revenue, orders, AOV and conversion rate from organic traffic. We also highlight which categories and product groups are driving the biggest gains so you can double down where it counts.

The first step is a short conversation about your store, growth targets and current challenges. From there, we propose an ecommerce SEO audit and roadmap that outlines quick wins, strategic projects and the expected impact on traffic and revenue, so you can make a confident decision.

Turn Organic Traffic into Predictable Ecommerce Revenue