What is international & multilingual SEO?

International & multilingual SEO is the process of structuring, optimizing and localizing your website so it can rank and convert in multiple countries and languages. It covers domain strategy, hreflang, geo-targeting, localization, content governance and technical SEO to ensure each market gets the most relevant version of your site.

When should a business invest in international SEO?

You should invest in international SEO when you already see demand from other countries, plan to expand into new markets, or run multiple language or country sites that are difficult to manage. The earlier you design a scalable international SEO setup, the less you’ll have to fix later as you grow.

What is hreflang and why is it important?

Hreflang is an HTML attribute that tells search engines which language and regional version of a page to show to users in different locations. Proper hreflang implementation reduces duplicate content issues, prevents the wrong language from ranking, and improves user experience by serving the right version of your site in each market.

Do you handle both translation and localization?

We focus on SEO-led localization. That means we help you adapt content for each market using local keywords, search behavior and cultural context, and we can collaborate with your in-house language teams or translation partners. We do not rely on raw machine translation without human review for key pages.

Can you help if we already have multiple domains or subfolders?

Yes. We frequently work with brands that have a mix of ccTLDs, subdomains and subfolders. We audit your current setup, evaluate risks and opportunities, then recommend improvements or consolidation paths that balance SEO performance, legal requirements and internal realities.

What does working with BAKSORBIT on international SEO look like?

We begin with a detailed international SEO audit covering your domains, structure, hreflang, geo-targeting, content and performance by market. Then we build a roadmap that prioritizes fixes and opportunities by impact. We partner with your product, content and regional teams to implement changes, monitor results and keep your international presence aligned as you expand.

International & Multilingual SEO

Scale Your Global Visibility
Across Countries & Languages

Going global is more than translating a few pages. We help you design and execute international & multilingual SEO strategies that respect how people search in each market — and make sure the right version of your site wins those clicks.

Get an International SEO Audit Explore Global SEO Services

International and multilingual SEO illustration showing global search and languages

Why Partner with BAKSORBIT for International SEO?

Expanding into new markets is risky if search, domains and content aren’t aligned. We bring together strategy, technical SEO and localization so your global rollout earns trust — from users and search engines — in every region.

+150% Average growth in
non-domestic organic traffic

20+ Markets supported for
growing brands

Clean Hreflang and structure
built to scale

Strategy before structure changes

We start with market research, demand analysis and your internal constraints before recommending domains, subfolders or subdomains — so your international SEO setup fits both your roadmap and your revenue goals.

Technical + language + content

International SEO lives at the intersection of infrastructure, translation and search behavior. We support all three, so your stack, your teams and your pages work together instead of competing for priority.

Governance for long-term scale

We don’t just fix today’s issues. We set up rules, templates and workflows so future launches, translations and campaigns stay aligned with best-practice international SEO.

Our International SEO Growth Framework

A step-by-step system for entering new markets with confidence and growing organic traffic, sign-ups and revenue across regions and languages.

01. Assess Markets & Structure

We evaluate where demand exists, how competitors structure their sites and how your current domains, subfolders and content perform in each country and language you care about.

02. Design & Implement Global Setup

We define your international SEO architecture, implement hreflang and geo-targeting, align URL and navigation patterns, and support localization so each market gets a tailored, search-friendly experience.

03. Optimize, Govern & Scale

Once your foundation is live, we optimize priority markets, build localized content, set up governance rules and keep refining based on performance to support ongoing expansion.

Make Global SEO a
Growth Engine, Not a Headache

Running multiple languages and markets can easily turn into a maze of duplicate pages, confused users and lost visibility — unless it’s designed properly. Our international & multilingual SEO services simplify the complexity. We help you choose the right structure, implement hreflang correctly, localize content with real search data and build a framework that makes expanding into the next market faster and safer.

Discuss Your Global Expansion →

Team planning international and multilingual SEO strategy across countries

International & Multilingual Search (Global SEO)

BAKSORBIT’s international & multilingual SEO services are built for brands that want to win beyond their home market. We align structure, hreflang, localization and content governance so your global presence works as one system instead of scattered sites fighting each other.

Domain & URL Strategy

Choosing the right mix of ccTLDs, subdomains or subfolders and defining clear, scalable URL patterns for countries and languages you operate in today and plan to enter tomorrow.

Hreflang & Geo-Targeting

Implementing and validating hreflang tags, sitemaps and geo-targeting signals so search engines serve the correct language and regional version to each user.

Localization & Keyword Research

Conducting market-specific keyword research and guiding localized content that reflects how people actually search in each language and region, not just direct translations of your source copy.

Content Architecture & Templates

Designing page types, navigation and internal linking patterns that scale across markets while leaving room for local nuances and campaigns.

Technical International SEO

Fixing crawl, indexation and duplication issues across locales, and ensuring your infrastructure, redirects and canonical signals support your global strategy instead of working against it.

Governance & Ongoing Support

Setting guidelines, playbooks and QA processes for regional teams, plus ongoing monitoring and optimization as you launch new markets and languages.

International SEO Results You Can See by Market

Strong international & multilingual SEO shows up as real growth outside your home country: more qualified sessions, sign-ups and revenue from priority markets. Here’s what happens when global expansion is backed by the right SEO foundations.

SaaS (EU & LATAM)

Unlocking new regions with the same product

+210% organic sign-ups from non-US markets
+85% growth in localized landing page traffic
3 new regions launched with SEO-safe rollouts

Reworked international structure, hreflang and localized content turned scattered regional efforts into a unified global growth engine.

Ecommerce Brand

Growing revenue in new languages

+160% organic revenue from EU markets
+120% traffic to localized category pages
−60% wrong-language page impressions

Proper hreflang implementation, localized category SEO and governance reduced confusion and made every region’s store easier to find and use.

B2B Services

From one market to a global footprint

+195% organic leads from international markets
+70% increase in non-native language sessions
5 new language sites launched with consistent SEO

Global content strategy and structured rollout gave sales teams in new regions a steady pipeline of qualified inbound opportunities.

Expand Confidently
into New Markets

If your website isn’t built for multiple countries and languages, you risk confusing both users and search engines as you grow. We’ll help you design an international SEO strategy that supports your expansion plans today and leaves room for tomorrow’s markets.

Request an International SEO Plan → Hire Our Global SEO Team →

Dashboards showing growth in international and multilingual SEO performance

Frequently Asked
International SEO Questions

Not sure if your current setup can support global growth, or how to structure your site for multiple languages and regions? These answers cover the basics — and if you need specific guidance, we’re happy to review your situation in detail.

There’s no one-size-fits-all answer. Each option has trade-offs related to authority, maintenance, legal requirements and internal ownership. We review your markets, tech stack and resources, then recommend the structure that best balances SEO performance with operational reality.

Machine translation can be useful for low-priority or long-tail content, but key pages should be localized with human review. We help you decide where automation is acceptable and where human-translated, SEO-informed content is essential to compete in each market.

We use a combination of hreflang, canonical tags, clear URL structures and localized content to signal which pages belong to which markets. Where similar content is necessary, we help you set priority rules and metadata so search engines understand the relationships correctly.

Yes. We often collaborate with regional teams who know their market best. We provide the SEO strategy, guidelines and feedback, while local teams bring in cultural context, language expertise and on-the-ground insight.

We track organic visibility, sessions and conversions at a market level: by country, language and key regions. We also monitor how quickly new markets gain traction, how stable rankings are and whether each locale is attracting the right type of demand for your business.

The first step is a conversation about your current markets, target regions and tech stack. From there, we perform an international SEO review, highlight structural risks and opportunities, and share a clear roadmap and engagement plan so you can move forward with confidence.

Scale Your Global Visibility Across Countries & Languages