Quality over volume
We align campaigns with your ideal customer profile, qualification criteria and sales process — so your CRM fills with serious opportunities, not unresponsive leads.
B2B & B2C Lead Generation
Build a Predictable
Build a Predictable
Lead Pipeline
for B2B & B2C Growth
Your business doesn’t need random form fills — it needs qualified, sales-ready leads. We design and manage lead generation campaigns that attract the right people, nurture their intent and turn them into pipeline and revenue, not just “contacts”.
Why Partner with BAKSORBIT for Lead Generation?
Most lead campaigns chase cheap clicks and low-quality sign-ups. We focus on meaningful leads that your sales team actually wants to talk to — with clear qualification, intent and a direct link to revenue.
+170%
Increase in
qualified lead volume
qualified lead volume
-42%
Average reduction in
cost per qualified lead
cost per qualified lead
Full
Funnel coverage for
B2B & B2C journeys
B2B & B2C journeys
B2B & B2C expertise
Whether you sell to decision-makers across long cycles or consumers making fast choices, we adapt messaging, offers and funnels to your exact buying journey.
Data-driven optimization
From creative and targeting to form fields, offers and lead routing, we test relentlessly — improving conversion rates and reducing cost per qualified lead over time.
Our Lead Generation Framework
A structured, full-funnel approach that attracts, qualifies and nurtures B2B and B2C leads until they’re ready to buy.
01. ICP & Funnel Strategy
We define your ideal customer profiles, decision-makers, buying stages and key value propositions — then map audience segments and offers to each step of the journey.
02. Campaign & Offer Build
We create multi-channel campaigns (search, social, landing pages, lead forms) with compelling offers such as demos, trials, consultations, content downloads or discounts.
03. Qualification, Nurture & Scale
Leads are enriched, scored and routed, then nurtured with email and remarketing. We continuously refine audiences, messaging and forms to maximize close rates and ROI.
Lead Generation that
Sales Actually Loves
We bridge the gap between marketing and sales. Instead of handing over cold, unqualified leads, we design campaigns, forms and follow-ups that attract people with real intent — and give your team the context they need to close deals faster.
Build a Better Lead Funnel →
Lead Generation Services
From paid traffic to nurture flows, we create end-to-end B2B & B2C lead generation systems that are transparent, measurable and scalable.
Paid Lead Generation
Google Ads, Meta, LinkedIn and other channels built to capture high-intent leads with precise targeting and conversion-focused creative.
B2B Demand Generation
Multi-touch B2B campaigns that educate, engage and nurture decision-makers over longer sales cycles using content, video and retargeting.
B2C Lead Funnels
High-converting landing pages, lead magnets and offers tailored to B2C buying behavior for faster decision-making and impulse-driven sign-ups.
Landing Pages & Forms
Conversion-optimized landing pages and form experiences that reduce friction while capturing the data your team actually needs.
Lead Scoring & Qualification
Lead scoring models and qualification rules based on behavior, firmographics and engagement so sales can prioritize the best opportunities.
Email & Nurture Sequences
Automated email and remarketing flows that build trust, answer objections and move leads smoothly toward a booked call or purchase.
Lead Generation Results You Can Trust
When your campaigns, landing pages and follow-up are aligned, your pipeline becomes far more predictable. Here’s what brands see when they get lead gen right.
B2B SaaS
Filling the Sales Calendar
- +210% increase in demo-qualified leads
- -38% drop in cost per SQL
- 3x more opportunities per month
New lead funnels built around problem-aware content and decision-maker targeting drove consistent pipeline growth.
B2C Services
From Clicks to Booked Appointments
- +165% more inbound inquiries
- 2.4x landing page conversion rate
- -29% cost per booked call
Clear offers, simplified forms and retargeting turned casual browsers into high-intent consultations.
Education & Training
Scaling Enrolment Pipelines
- +140% qualified leads for programs
- +70% email open and click rates
- +55% increase in confirmed enrolments
Multi-channel lead gen plus email nurtures educated prospects and removed enrolment friction.
Ready to Build a
Stronger Lead Pipeline?
Whether you’re a B2B company looking for more sales conversations or a B2C brand wanting more high-intent inquiries, we’ll help you design a lead generation engine that’s measurable, scalable and profitable.
Frequently Asked
Lead Generation Questions
Not sure how lead generation should fit into your growth plan, or how it differs for B2B vs B2C? These answers cover the basics — and we’re happy to talk through the details for your specific business.
B2B lead generation typically targets multiple stakeholders, longer sales cycles and
higher deal values — so we use more education, content and nurture. B2C lead gen
usually focuses on faster decisions, emotional triggers and simpler offers. We tailor
strategy, messaging and follow-up for each.
We combine channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn,
YouTube, landing pages, SEO and email nurture — picking the mix that best matches
your audience, budget and goals.
Yes. We can integrate lead flows with popular CRMs and marketing tools so leads are
captured, routed and tracked automatically, with clear visibility for your sales team.
We work with you to define what a qualified lead looks like (budget, role, location,
need, timeline etc.), then tailor forms, targeting, messaging and scoring rules to
filter out low-intent or poor-fit contacts.
You can usually see early lead flow within the first few weeks of campaigns going
live. The strongest performance typically comes after 1–3 months of optimization
and refinement based on real-world data.