Audience-first strategy
We build high-value audiences from first-party data, events, website behavior and competitor research to target users who actually convert.
Paid Social & Meta Advertising
Meta Ads for Growth & Conversions
Meta Ads for Growth & Conversions
(Facebook & Instagram)
We run data-driven Meta campaigns that turn browsers into buyers. From audience strategy and creative testing to funnel optimisation and advanced remarketing — we scale campaigns that deliver measurable ROI.
Why Partner with BAKSORBIT for Meta Ads?
Paid social campaigns are only effective when audience strategy, creative and funnel work together. We combine analytics-led optimisation with compelling creative to drive scalable results.
30–50%
Typical CPA reduction
after optimisation
after optimisation
100+
Meta campaigns launched
for global clients
for global clients
ROAS
Focus on return and
scalable acquisition
scalable acquisition
Creative & format expertise
From Reels and short video to carousels and Stories, we test formats and messaging to find the best-performing creatives for your funnel.
Conversion-first optimisation
We optimise at every stage — landing pages, pixel events, catalog feeds and campaign structures — to lower CPA and increase lifetime value.
Our Meta Ads Growth Framework
A repeatable system that acquires customers efficiently, reduces waste and scales predictable revenue.
01. Audience Research & Setup
Pixel setup, events, custom audiences, conversion API and high-intent segments — built for measurable campaigns.
02. Creative Testing & Funnels
Rapid creative testing across placements and copy variants to find winning ads, then scale the best performers.
03. Scale & Retain
Scale winning campaigns using lookalikes and expansion strategies while running retention campaigns to maximize LTV.
Powerful Meta Ads. Real Results.
Whether you’re driving direct response sales, lead-gen or brand awareness, our Meta Ads service combines technical setup, creative production and continuous optimisation to deliver measurable growth. We align campaigns to your funnel and revenue goals.
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Meta Ads Services (Facebook & Instagram)
BAKSORBIT offers full-funnel Meta Ads services including strategy, creative, targeting, testing, and analytics to help you acquire and retain customers.
Campaign Strategy & Planning
Budget allocation, funnel mapping, KPI definition and channel mix planning to reach your goals.
Audience Building
Custom audiences, event-based segments, lookalikes and layered targeting to reach high-intent users.
Creative Production & Testing
Ad creative, short videos, copy variants and systematic A/B testing to discover winning combos.
Pixel & Conversion API Setup
Accurate event tracking and server-side setup to protect data and improve attribution.
Remarketing & Retargeting
Multi-stage retargeting funnels to recover interested users and convert at lower costs.
Reporting & Optimization
Weekly & monthly reports, creative scorecards and iterative optimisation focused on CPA and ROAS.
Meta Ads Results You Can Measure
We focus on KPIs that matter: CPA, ROAS, LTV and repeat purchases. Here are example outcomes from our campaigns.
E-Commerce
Lowering CPA while scaling
- –40% cost per purchase in 3 months
- 2.5x revenue from paid social
- 10+ winning creatives found
Creative testing + catalog optimization + smart retargeting produced measurable ROI.
Lead Gen
High-quality leads at scale
- –35% cost per lead
- +80% conversion rate on optimized landing pages
- 3x pipeline value from paid campaigns
Tight form optimization and event setup helped attribute and optimize lead quality.
Brand
Stronger brand reach & recall
- +200% ad recall lift
- +50% branded search from uplift
- High engagement on Reels & Stories
Strategic reach campaigns with contextual creatives supported performance conversion campaigns.
Scale Acquisition
with Meta Ads
Talk to our paid social experts — we'll audit your account, map the funnel and show an optimisation plan to start reducing CPA and scaling revenue.
Frequently Asked
Meta Ads Questions
Not sure how paid social fits into your growth plan? These FAQs explain how we run Meta Ads, measure success and scale campaigns.
Performance campaigns typically stabilise after the initial learning phase (7–14 days). Meaningful improvements in CPA and scaling are usually visible in 4–8 weeks after data-driven optimisations.
Budgets vary by industry and goals. For testing and learning, we recommend a minimum daily budget that allows 50–100 conversion events per week in the target audience. During scaling, budgets increase relative to desired acquisition volume.
We can do either: full account management (we run everything inside your ad account with agreed access), or agency model where we advise and provide assets while your in-house team runs campaigns.
We implement Meta Pixel best practices, Conversion API where required, and privacy-friendly tracking patterns to ensure accurate measurement while respecting user privacy laws.