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Social Media Strategy & Campaigns

Turn Followers into
Fans, Leads
& Customers

Social media should be more than random posts and boosted content. We design social media strategies and campaigns that build your brand, grow your audience and generate real business outcomes — from awareness and engagement to leads and sales.

Social media strategy and campaign dashboards

Why Partner with BAKSORBIT for Social Media?

Your social presence is often the first touchpoint with your brand. We make sure it’s strategic, consistent and aligned with your business goals — not just “posting for the sake of posting”.

+3x Average increase in
engagement rate
+140% Growth in social-driven
traffic & leads
Multi Platform strategies for
B2B & B2C brands

Strategy First, Content Second

We start with your audience, positioning and goals. Then we design content pillars, posting cadence and campaign themes tailored to your brand.

Full-Funnel Social

From awareness and engagement to website visits, lead gen and retargeting, we treat social as a performance channel — not just a branding add-on.

Consistent, On-Brand Execution

Content, copy, creatives and community management all follow your brand voice and visual identity — with clear systems and calendars.

Our Social Media Growth Framework

A structured approach to planning, producing and optimizing social campaigns that win attention and drive action.

01. Strategy & Positioning

We define platforms, audience segments, content pillars, tone of voice and campaign objectives that match your brand and growth targets.

02. Content & Campaign Build

We plan and create posts, short-form videos, carousels, stories and ad creatives — mapped to a clear calendar and funnel stages.

03. Launch, Optimize & Scale

We monitor performance, test creative variations, refine targeting and double down on the content and campaigns that drive the best results.

Turn Social Media from
Random Posts into a
Real Growth Channel

We help brands move beyond “post and hope” social media. With clear strategy, consistent execution and smart campaigns, your social channels can attract the right people, build trust and feed your funnel with warm traffic and leads.

Get a Social Media Plan →
Social media team planning campaigns

Social Media Strategy & Campaign Services

From organic content to paid amplification, we design and manage social media systems built to grow your brand and bottom line.

Social Media Strategy

Platform selection, audience definition, content pillars, tone of voice and posting cadence designed around your goals.

Content Planning & Calendars

Monthly content calendars with posts, themes and campaigns mapped to launches, seasons and business priorities.

Creative & Copy Production

Scroll-stopping visuals, carousels, captions and hooks that reflect your brand and speak your audience’s language.

Paid Social Campaigns

Performance campaigns on Meta, LinkedIn, TikTok and other platforms to grow reach, traffic, leads and sales.

Community & Engagement

Comment responses, DM flows and engagement strategies that build relationships instead of one-way broadcasting.

Analytics & Reporting

Clear reporting on reach, engagement, growth and conversions — with insights and next steps, not just vanity metrics.

Social Media Results that Matter

When social media is guided by strategy, the numbers start to compound — more reach, more engagement and more revenue-driving actions.

B2B LinkedIn

Thought Leadership & Lead Gen

  • +220% increase in profile & page reach
  • 4x more inbound demo requests from LinkedIn
  • +65% engagement rate on key posts

Content pillars around insights, case studies and POV posts built authority and pipeline.

B2C Instagram

Brand Growth & Sales

  • +180% follower growth in 6 months
  • +95% more website clicks from social
  • +38% revenue attributed to social campaigns

Reels, UGC-style content and clear promo campaigns drove both reach and conversions.

Local Services

Leads from Facebook & Instagram

  • +130% enquiries via DMs & forms
  • +72% increase in call clicks from social
  • 4.7★ average rating with review campaigns

Geo-targeted content, offers and retargeting turned followers into booked appointments.

Ready to Level Up
Your Social Media Presence?

Whether you want to grow your audience, generate leads or support launches, we’ll help you build social media systems that are consistent, strategic and profitable.

Social media growth charts and planning board

Frequently Asked
Social Media Questions

Not sure where to focus or how social media fits into your growth plan? These answers cover the most common questions our clients ask.

It depends on your audience and goals. B2B brands often focus on LinkedIn + Twitter + YouTube, while B2C brands lean toward Instagram, Facebook, TikTok and YouTube. We’ll help you prioritize where you can get the best return.

Quality beats quantity, but consistency is key. For most brands, 3–5 strong posts per week per channel works well. We’ll define cadence based on your resources and objectives.

Yes. We can manage organic content, community engagement and paid campaigns — or focus on the specific mix that best supports your goals.

We look beyond likes. Core metrics include reach, engagement, follower quality, website visits, leads and revenue influenced or generated by social campaigns — all aligned with your business KPIs.