Story + Performance
We blend brand storytelling with performance marketing. Your videos are crafted to hook attention fast while driving viewers toward clear actions — visits, sign-ups, sales or leads.
YouTube & Video Ads
Turn Video Views into
Turn Video Views into
Awareness, Engagement & Sales
Your customers live in video feeds. We design YouTube and video ad campaigns that cut through the noise — combining storytelling, precise targeting and data-driven optimization to drive real business results, not just views.
Why Partner with BAKSORBIT for YouTube & Video Ads?
Great video alone isn’t enough. You need the right message, for the right audience, on the right placements, backed by a performance-focused strategy. We bring together creative, targeting and analytics so your video ads move the metrics that matter.
+210%
Average lift in
brand search volume
brand search volume
3.5x
Average increase in
video-driven conversions
video-driven conversions
Full
Funnel strategies from
awareness to purchase
awareness to purchase
Audience Intelligence
Using intent, interests, demographics, remarketing and lookalike audiences, we make sure your message reaches the people most likely to care, engage and convert.
Test, Learn, Scale
From hooks and thumbnails to CTAs and targeting, we constantly A/B test creative and campaign setup — scaling what works and cutting what doesn’t.
Our YouTube & Video Ad Framework
A full-funnel approach that turns video creative into a predictable growth engine across YouTube and other video platforms.
01. Strategy & Audience Mapping
We define your goals (awareness, consideration, conversions), identify priority audiences, and decide where video fits in your funnel — from cold prospecting to remarketing.
02. Creative & Campaign Build
We craft or refine scripts, hooks, CTAs and formats, then build structured YouTube campaigns (In-Stream, In-Feed, Shorts, Discovery, Performance Max video), aligned to your tracking and attribution setup.
03. Optimization & Scaling
We optimize bids, placements, creatives and audiences based on watch time, view rate, clicks, conversions and assisted revenue — then scale the best performers confidently.
Turn Attention
into Action with Video
Video is where your audience spends their time — but without a strategy, you’re just adding to the noise. We help you craft video ads that stop the scroll, clearly explain your value and make the next step obvious, whether that’s learning more, signing up or buying now.
Talk About Your Video Strategy →
YouTube & Video Advertising Services
From creative strategy to campaign optimization, we manage every part of your YouTube and video advertising so you can focus on running your business.
YouTube Campaign Setup
Structured campaigns using In-Stream, In-Feed, Shorts and bumper formats, aligned to your goals and integrated with your tracking stack.
Creative & Script Strategy
Hooks, messaging, story arcs and CTAs designed specifically for video ad environments, not repurposed from static campaigns.
Audience & Targeting
Custom audiences built from search behavior, website traffic, customer lists, interests and demographics to reach your ideal viewers efficiently.
Full-Funnel Video Strategy
Awareness, consideration and conversion-focused video sequences that guide prospects from first touch to purchase and beyond.
Remarketing & Nurture
Video remarketing flows that re-engage website visitors, cart abandoners, channel viewers and email subscribers with tailored messages.
Optimization & Reporting
Continuous improvement based on view rates, watch time, click-through, conversions and assisted revenue — with clear reports you can act on.
Video Ad Results You Can Measure
When video is backed by strategy and data, it becomes one of the most powerful levers in your marketing mix. Here’s what that can look like.
B2B SaaS
From Invisible to Considered Vendor
- +260% brand search lift
- +140% increase in demo requests
- 3x more engaged retargeting audiences
Thought-leadership video ads built trust with cold audiences, feeding retargeting and sales pipeline.
E-Commerce
Video-Driven Revenue Lift
- +185% revenue from video-assisted sessions
- -28% cost per purchase vs. non-video campaigns
- +72% increase in repeat visitors
Product explainer and UGC-style videos highlighted benefits and social proof, boosting both new and returning customer value.
Education
Filling Programs with Video Funnels
- +150% enrollment inquiries
- +2.4x landing page conversion rate
- +60% longer on-site session duration
YouTube video funnels educated prospects on outcomes, curriculum and student stories, making it easier to say “yes”.
Ready to Make Video
Work Harder for Your Brand?
Whether you already have video assets or need help from the ground up, we’ll build a YouTube and video ad strategy that amplifies your message and drives measurable growth across your funnel.
Frequently Asked
YouTube & Video Ad Questions
Not sure where video fits into your marketing mix, or how to measure its impact? These answers cover the essentials — and we can always dive deeper into your specific situation on a call.
Not necessarily. If you already have footage, we can repurpose and optimize it for
ads. If not, we can help you plan scripts, storyboards and formats so your videos
are built for performance from day one.
Search ads capture existing demand — people actively looking for something.
YouTube and video ads are powerful for creating demand, telling your story and
influencing decisions earlier in the journey, while still driving direct
conversions when structured correctly.
We typically recommend starting with a test budget that can generate statistically
meaningful data — often from $500–$2,000/month, depending on your market and goals.
From there, we scale based on performance.
We look beyond views. Core metrics include view rate, watch time, click-through,
conversions, cost per result and assisted impact on other channels (like branded
search and direct traffic).
Video works extremely well for both. For B2B, we focus on education, problem
framing, use cases and social proof to engage decision-makers and drive high-value
leads over longer sales cycles.
We start with a quick discovery call to understand your goals, audience and current
assets. Then we propose a video ad plan with recommended formats, budgets and
timelines so you know exactly what to expect.